Roofing reps who ask for the inspection, not the sale
A roofing door is a request for one thing: a look at the roof. Reps who try to sell a roof on the porch lose the door. Shadowpitch lets them practice the inspection ask and the objections until it sounds easy.
How a roofing door goes
Three steps on the porch, and only one ask: a look at the roof.
Why you are here
The work you are doing on this street, or the weather that came through, said in one breath and without alarm.
What they have noticed
Ask about the roof’s age and anything they have seen, a leak, missing shingles, granules in the gutter, before saying anything about damage.
The inspection
A short look at the roof, at a time that suits them, and a plain promise to show them what you find, photos included.
What your reps will hear
Each one with what a good answer covers, a strong answer and a five-minute drill.
A play, start to finish: why you are here
Two days after a hailstorm. Several crews have already knocked on this street. The homeowner opens the door looking tired of roofers.
You’re the fourth roofer this week.
The homeowner
I believe it, sorry about that. I won’t try to sell you anything on the porch. We’re working two houses down, and I’m offering to take a look and show you photos of what I find, so you know either way. Would tomorrow morning work?
The rep
Why it works
- It apologizes for the crowd instead of competing with it.
- It asks for the inspection only, and promises to show what the rep finds, damage or not.
- It ends on a specific time, which is a small yes.
What managers see
Roofing teams often add reps fast after a storm, and a new rep’s instinct is to talk about damage they have not seen. That is the habit a manager most wants to catch before the rep knocks.
In Shadowpitch the inspection ask is a play: the homeowner’s line, what a good answer covers and your best rep’s answer. Reps practice it out loud and keep their best take, and the manager hears it before the rep is on the street.
Questions
Should a rep talk about insurance at the door?
Not beyond what your company has told them to say. Some states limit what a contractor may say or do about a homeowner’s insurance claim, so the safest door is about the inspection only, and the rest is for your company’s process.
What should a new roofing rep practice first?
The reason they are on the street and the inspection ask. A rep who can say both calmly, without claiming damage they have not seen, earns more inspections.
Can we use our own inspection process?
Yes. Your playbook becomes the plays, from the porch to the photos to what your company does next.