Sales objections, and what to say back

The things buyers say to end the conversation, what a good answer covers, a strong answer, and a five-minute drill to practice it out loud.

Why practice out loud

Reading a good answer and saying one are different skills. A rep who has only read it speeds up, skips the question and argues. A rep who has said it ten times sounds relaxed, because they have been here before.

Every page here ends with a drill a manager can run before a shift: the buyer’s line, the answer, and what to listen for.

Get every new rep ready before their first door